THE BASICS OF HOSTING A SHORT-TERM RENTAL – A BEGINNER’S GUIDE

Creating a Compelling Listing:

When it comes to creating a compelling listing for your Short-Term Rental property, there are several key things to consider:

  1. Highlight unique features and amenities: What makes your property stand out from the rest of the competition? Is it a stunning view, a cozy fireplace, or a luxurious pool and spa? Make sure to showcase these features and amenities in your photos and description in a specific order. Make sure your Hero Shot is the best amenities and what demarks you from your competition.  
  2. Use descriptive language: Paint a vivid picture of your property for potential guests by using descriptive and poetic language. Use adjectives like “spacious,” “sunny,” or “modern” to describe your space in order to draw a clear picture to your guest.
  3. Provide detailed information: Be sure to include all relevant information about your property, including the number of bedrooms and bathrooms, the type of beds, and any additional amenities like a hot tub, barbecue grill, pool table, board games, etc.
  4. Use guest reviews: Highlight positive guest reviews in your listing to showcase the great experiences others have had while staying at your property. However, respond to all guest reviews, even the negative ones!
  5. Update your listing regularly: Keep your listing up-to-date with current photos, availability, and pricing to ensure that it remains relevant and competitive based on the seasons.

Setting the Right Price:

Determining the right price for your Short-Term Rental listing can be challenging, as it requires finding a balance between generating income and ensuring that your property remains competitive in the market, and finally, time-consuming. Here are some tips for setting the right price:

  1. Research similar listings: Look at other rental listings in your area that are similar to your property in terms of location, size, and amenities. Make sure to look at every platform such as Airbnb, VRBO, Expedia, etc. This will give you an idea of what others are charging and what they have to offer.
  2. Consider demand: If there is high demand for Short-Term rentals in your area, you may be able to charge a higher price. Conversely, if demand is low, you may need to lower your price to remain competitive. Keep an eye on every event and the seasonality to price accordingly. 
  3. Adjust your price based on the season: Prices can fluctuate based on the season, with peak seasons generally commanding higher prices. Adjust your prices accordingly to maximize your income. Again, don’t forget about events and special days!

Managing Guest Expectations:

Providing a positive experience for your guests is key to maintaining a good reputation on any and every platform. Here are some tips for managing guest expectations:

  1. Be transparent: Be upfront about any potential issues with your property, such as noise from nearby construction or a shared bathroom. This will help manage expectations and avoid any surprises. Always be transparent!
  2. Provide clear instructions: Make sure guests have all the information they need to access your property and understand any rules or guidelines you have in place. Be sure you do a thorough walkthrough of your property from a client’s perspective before putting it live.
  3. Address concerns promptly: If guests have any issues or concerns during their stay, address them promptly, and if possible at the beginning of their stay, to ensure they have a positive experience.

Maintaining Communication:

Communication is key (and the sinews of war!) when hosting a Short-Term rental. Here are some tips for maintaining good communication with your guests:

  1. Respond promptly: Respond to inquiries and messages from guests as quickly as possible to show that you are attentive and available. Aim for less than 30 minutes, better 15!
  2. Provide helpful information: Give guests all the information they need to have a successful stay, including recommendations for local attractions and restaurants. Try to make it personal.
  3. Check-in during the stay: Check in with guests during their stay to make sure everything is going smoothly and to address any concerns they may have. Do it at the beginning of their stay!

Utilizing Professional Management Services:

Managing a Short-Term Rental listing can be time-consuming and stressful, especially if you have multiple properties to manage. Th and a family to deal with. That’s where professional management services, like those offered by Gestion LCT, can help and come in. With our comprehensive expertise in Short-Term rental management services, and ourselves owners and family oriented, we can help maximize your income and occupancy rates, while providing personalized and trustworthy support to both you and your guests. Our services include everything from managing bookings, maximizing your income, and cleaning to providing 24/7 guest support and handling maintenance issues. With Gestion LCT, you can rest assured that your Short-Term rental property, and your investment, are in good, and the best, hands.

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